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There is no question that accountants have influence when it comes to their clients. We help them make decisions about their businesses almost every day. But what happens when you get back to the office? That super hero cape you wore to the last client meeting seems devoid of the magic the minute you cross over the threshold into your office. How easy is it to get your peers and firm leaders to consider new technology options?
You’ll leave this webinar armed with new confidence and tools for implementing positive change.
Learning Objectives:
- Learn the value of influence and how to apply it in driving change
- Learn how to build constructive arguments
- Understand where to look for internal advocates
- Learn how to work with clients in spreading the word
Geni Whitehouse, CPA.CITP divides her time between working as a winery consultant at Brotemarkle, Davis & Co in the Napa Valley, working with MentorPlus.com to move the profession forward, writing, speaking, and tweeting at EvenANerd.com. Her mission in life is to make boring subjects enjoyable, and she is seldom at a loss for topics.
She is a regular keynote presenter at CPA and Technology conferences around the country. She has been named a Top 100 Influencer by Accounting Today, one of 25 Thought Leaders in Accounting, and one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor. In addition, she was a member of the TEDxNapaValley organizing committee and was the first speaker at their inaugural event.
She is a co-founder of Solve Services, a remote bookkeeping business for the wine industry. She is the author of How to Make a Boring Subject Interesting: 52 Ways Even a Nerd can be Heard, available on Amazon.com.
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